When you’re a landlord in Lancaster, you quickly realise that having the right letting agent isn’t a luxury — it’s essential. Your property is an investment, yes, but it’s also something you’ve poured time, money and often a fair amount of emotion into. You deserve an agent who respects that.
At JDG, we work with landlords every single day, from first-timers dipping their toe into the rental market to seasoned investors running full portfolios. And over the years, one thing has become increasingly clear…
Good service shouldn’t be a surprise. It should be the baseline.
So, what should a Lancaster landlord genuinely expect from a professional letting agent? Here’s what we believe should always be standard:
1. Quick, reassuring communication
Whether you’re ringing with a question, needing advice, or instructing us to let a property, you should never feel like you’re left waiting. A prompt response goes a long way — especially when you’ve got decisions to make.
2. Proper local knowledge
Not generic rental figures. Lancaster rental figures. Street-by-street understanding of values, yields, tenant demand and the quirks of different areas. It’s how we help you achieve the right rent without overpricing or undershooting.
3. A strong reputation with local tenants
A good letting agent doesn’t just look after landlords — they’re respected by tenants too. That means well-kept properties, fair dealing, and good communication. When tenants trust the agent, they tend to stay longer, pay on time and take better care of the home.
4. Real expertise in the rental process
Tenancies, referencing, deposit protection, Right to Rent, inventories, move-ins, move-outs — nothing should feel vague or confusing. Your agent should know the process inside out so you don’t have to.
5. Up-to-date legal and compliance knowledge
The world of lettings legislation changes often — and rapidly. From safety regulations to licensing to the latest Renters’ Rights changes, your agent should be your safety net, keeping you compliant and protected at all times.
6. Efficient handling of tenant queries and maintenance
If you choose a fully managed service, it’s only fair to expect that tenant queries, repairs and emergencies are dealt with promptly. It protects your investment — and it keeps your tenants happy.
7. Feeling looked after
We can’t offer a Rolls-Royce, a red carpet or a guard of honour (though the idea does make us smile), but we can promise this: you’ll always be treated like a valued client, not a number.
8. A fair balance between cost and service
Cheapest doesn’t usually mean best. But the most expensive doesn’t automatically mean good either. A great letting agent strikes the balance — and delivers real value for the fees you pay.
So, do landlords get the agent they deserve?
Some do. Others, unfortunately, don’t.
Often because the promises sounded good, the fees sounded low, or the glossy brochure hid what was really going on behind the scenes.
At JDG, we’ve always believed in doing things properly, ethically and with genuine care for both landlords and tenants.
That’s why we’re proud to be Lancaster’s only member of the Ethical Agent Network (EAN) — a national group of independent agents who meet strict standards for honesty, professionalism, and community care. Being approved isn’t automatic; you have to prove you walk the walk.
If you’d like to chat about how we work, how we manage properties, or how we can help you get the most out of your investment in Lancaster, we’re always here and happy to talk.
And if you know a landlord who might find this useful, please feel free to pass it on.
Thanks for reading
Josh