The World Cup kicks off this week, and this year it is bigger than ever, with 48 countries heading to the US to take their shot at glory.
And, as always, I found myself looking at it through a property lens.
A lot has changed since 1966
The last time a home nation won the World Cup was 30th July 1966.
Back then, the average UK house price was just £3,558. Fast forward to 2026, and the average UK home now costs £274,930. That means house prices have risen around 77 times since that famous day at Wembley.
Football has changed. The way we live has changed. And property has certainly had quite the run.
What about Morecambe?
Here in Morecambe, the average house price is currently £178,532, which shows why local context matters.
National figures are useful, but they do not tell the full story. Morecambe has its own market, its own price points and its own buyer behaviour.
A home in Bare, a bungalow in Torrisholme, a terrace near the promenade and an investment property close to the town centre will all appeal to different buyers.
That is why proper local knowledge is so important.
A World Cup-sized prize pot
The 2026 World Cup prize pot is a record-breaking $727 million, around £541 million.
In UK property terms, that would buy around 1,968 average-priced homes. But using Morecambe’s average price of £178,532, it would buy roughly 3,030 homes locally.
Now that really is a result.
Why timing matters
For most people, moving home is not about headline numbers. It is about real life. More space. Less space. Family. Work. Retirement. A fresh start.
And just like football, timing matters.
Price too high and you can lose momentum. Price sensibly, present well and promote properly, and you give yourself the best chance of finding the right buyer.
So, as the World Cup begins, the big question is this.
Could this be the summer it finally comes home?
Thanks for reading and if you are thinking of moving, I love to chat property and football!
Chris